The spectacular, high-profile launch event for the film Varanasi, which included detailed insights into the making and theme and attracted global media, is inspiring a new trend in movie marketing. The strategy is credited with rapidly gaining the film international attention.
Following suit, producer Ravi has confirmed that the first look and glimpse of the highly anticipated NTR–Prashanth Neel film will also be unveiled through a grand event.
Given that this film, like Varanasi, is targeting national and international markets, industry observers suggest this move is a smart strategy. It appears major upcoming cinematic projects may now adopt this approach to maximize worldwide buzz from the initial announcement.
