Overview

Scroll Cinema (“we”, “our”, or “us”) operates the website scrollcinema.in — a dedicated entertainment portal covering Telugu, Tamil, and broader Indian cinema. We publish movie news, exclusive updates, box office reports, OTT news, trailers, teasers, song lyrics, celebrity galleries, and personalised movie suggestions.

This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit scrollcinema.in. Please read it carefully. By accessing or using our website, you acknowledge that you have read and understood this policy.

This policy complies with applicable Indian privacy law, and is also aligned with international best practices including the EU General Data Protection Regulation (GDPR) and Google’s publisher policies.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Register or sign in to create an account (username, email address, password)
• Contact us through our email or contact form
• Submit comments or interact with content on the website

We do not require you to provide personal information simply to browse our website.

2.2 Information Collected Automatically

When you visit scrollcinema.in, certain information is collected automatically by our systems and third-party analytics tools, including:

• IP address and approximate location (country/city level)
• Browser type, version, and language settings
• Device type, operating system, and screen resolution
• Pages visited, time spent on each page, and navigation paths
• Referring website or search engine and search terms
• Clicks, scrolls, and interactions with ads or embedded content
• Date and time of your visit

This data is collected primarily through cookies, web beacons, and third-party analytics services described in Sections 4 and 5 below.

2.3 Information from Third-Party Services

When you interact with embedded content such as YouTube videos, social media buttons, or external links, those third parties may independently collect data about you according to their own privacy policies. We do not control how these third parties collect or use your information.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve scrollcinema.in and its features
• To display content relevant to your interests, including personalised movie recommendations
• To serve interest-based advertisements through Google AdSense and other advertising partners
• To analyse website traffic, user behaviour, and content performance using Google Analytics
• To enable account-related features such as sign-in and password recovery
• To respond to your enquiries, feedback, or support requests
• To detect, investigate, and prevent fraudulent or malicious activity
• To comply with legal obligations applicable to us under Indian and international law

We do not use your information for automated decision-making that produces legal or similarly significant effects on you.

4. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies to enhance your experience and to serve you relevant advertising. A cookie is a small text file stored on your device by your browser when you visit a website.

4.1 Types of Cookies We Use

• Strictly Necessary Cookies — Required for the website to function. These cannot be disabled without affecting core features (e.g., login sessions, security tokens).
• Analytics Cookies — Used to understand how visitors interact with our website. We use Google Analytics for this purpose.
• Advertising Cookies — Placed by Google AdSense and associated advertising networks to deliver personalised ads based on your interests and browsing history.
• Functional Cookies — Used to remember your preferences and improve your experience.
• Social Media Cookies — Set by embedded plugins from Instagram, YouTube, Facebook, Twitter, and Vimeo when you interact with their content.

4.2 Google AdSense and Personalised Advertising

We participate in Google AdSense, a programme operated by Google LLC. Google AdSense uses cookies to serve ads on our website based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to scrollcinema.in and other sites on the internet.

You may opt out of personalised advertising by visiting Google’s Ads Settings at https://adssettings.google.com. You can also opt out through the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp.

Google AdSense uses the DoubleClick cookie to serve more relevant ads across the web. You can learn more about how Google uses data from sites that use its services by visiting: https://policies.google.com/technologies/partner-sites

4.3 Managing Cookies

You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain features on our website. For instructions on managing cookies, consult your browser’s help documentation.

5. Third-Party Services and Data Sharing

We do not sell, rent, or trade your personal information. However, we share certain data with trusted third-party service providers who assist us in operating our website and serving advertisements. These providers are bound by their own privacy policies.

5.1 Third-Party Services We Use

• Google Analytics — Tracks and reports website traffic. Data policy: https://policies.google.com/privacy
• Google Site Kit — WordPress plugin by Google that integrates analytics and ad data.
• Google AdSense — Delivers advertisements on our website. Privacy policy: https://policies.google.com/privacy
• WordPress — Our website is built and hosted on the WordPress platform.
• Instagram / Facebook (Meta) — Embedded social media content and follow widgets.
• YouTube (Google LLC) — Embedded trailers, teasers, and lyrical videos.
• Twitter / X — Social sharing and embedded content.
• Vimeo — Embedded video content.

5.2 Legal Disclosures

We may disclose your information if required to do so by law or if we believe such action is necessary to: (a) comply with a legal obligation; (b) protect and defend the rights or property of Scroll Cinema; (c) prevent or investigate possible wrongdoing in connection with our website; or (d) protect the personal safety of users or the public.

6. Data Retention

We retain personal information only for as long as necessary for the purposes set out in this policy, unless a longer retention period is required by law.

• Account information is retained while your account remains active.
• Analytics data (via Google Analytics) is retained for 26 months by default.
• Contact or support correspondence is retained for up to 12 months.

You may request deletion of your data at any time by contacting us at scroll360official@gmail.com. We will respond within a reasonable time frame.

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include HTTPS encryption for all pages on our website, secure account password handling, and access controls for administrative systems.

However, no method of transmission over the internet is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and any applicable authorities as required by law.

8. Children’s Privacy

scrollcinema.in is a general-audience entertainment website and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at scroll360official@gmail.com and we will take immediate steps to delete that information from our systems.

9. Your Privacy Rights

Depending on your country or region of residence, you may have certain rights regarding your personal data. These may include:

• Right to Access — Request a copy of the personal data we hold about you.
• Right to Rectification — Request correction of inaccurate or incomplete personal data.
• Right to Erasure — Request deletion of your personal data (“right to be forgotten”).
• Right to Restrict Processing — Request that we limit how we process your data.
• Right to Object — Object to certain types of processing, including direct marketing.
• Right to Data Portability — Request your data in a commonly used, machine-readable format.
• Right to Withdraw Consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at scroll360official@gmail.com. We aim to respond to all requests within 30 days.

10. External Links and Third-Party Websites

Our website contains links to external websites, including OTT platforms, official film production pages, award shows, and social media. These links are provided for your convenience. We are not responsible for the privacy practices or content of those external sites. We strongly encourage you to review the privacy policy of every website you visit.

11. International Visitors and Regional Rights

11.1 European Economic Area (EEA) Users — GDPR

If you are located in the EEA, our legal basis for processing your personal data includes: (a) your consent where required; (b) our legitimate interests in operating and improving our website; and (c) compliance with legal obligations. You have the rights described in Section 9 above, and you may also lodge a complaint with your local data protection authority.

11.2 California Residents — CCPA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal data we collect, the right to delete it, and the right to opt out of the sale of your data. We do not sell personal information. To exercise your rights, please contact us at scroll360official@gmail.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page regularly. Your continued use of scrollcinema.in following the posting of any changes constitutes your acceptance of those changes.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Scroll Cinema — scrollcinema.in

Email: scroll360official@gmail.com

Instagram: @scroll.cinemaWebsite: https://scrollcinema.in