Here are some recent examples of films that unexpectedly took over the box office on a holiday release:
1. Deepavali 2024 – Amaran: Initially dismissed as just another dubbed film, Amaran wasn’t taken seriously. However, it went on to dominate the Telugu market.
2. Sankranthi 2025 – Sankranthiki Vastunnam: With attention focused on two major mass entertainers, Sankranthiki Vastunnam was largely overlooked. But from the very first morning show, it took control of the box office.
3. Holi 2025 – Court: Seen as a serious, content-driven film primarily for A-centre audiences, Court defied expectations by grossing ₹25 crore over the weekend. Meanwhile, Dil Ruba, a more commercial film, failed to take off.
